This has got me really interested. If they can even get close to the suggested price point they have a hit on their hands and potentially an Arduino-killer.
Looks like it would be a superb platform for anyone interested in embedded systems or end-user applications. You could tie anything into this, from ethernet interfaces to GSM and GPS mobules. You could even quite easily by this for the curious child in your family (or the inner one!) who's interested in computers and electronics without worrying about the cost.
If you have any ideas please let them know so that they can target it properly and make a success out of it.
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